You’ve heard it said—content is king. In years past, this has been pretty limited to written content, but the way people consume media is constantly changing and evolving. Gone are the days of flipping through hundreds of pages of an instructional manual with no visual aid component. Video marketing has completely revamped the way users interact with products, be it a complicated IKEA bookshelf or a board game.
In a 2018 consumer survey, reports show ninety-five percent of people surveyed have watched an instructional video to learn more about a product or service. Ninety-five percent?! The other five percent must be naturally gifted, and certainly the minority. In addition, eighty-one percent of people have been convinced to buy a product or service simply by watching a brand’s video. Those are some good odds.
YouTube reports seventy percent of their viewers are specifically there for help with a problem they’re having in their hobby, studies, or job. With so many people turning to video content for help understanding a problem, explaining board games in this space through video is a natural fit. This is where Rules Girl steps in. We have created hundreds of instructional videos explaining board games in a quick, easy-to-understand, animated fashion. Using the artwork from your actual game helps it come to life for hopeful players and running through a quick gameplay gives the perfect overview.